Stories made real by the Xperia Z3.
For the launch of Sony Xperia Z3 DigitasLBi has developed branded content featuring real life stories of individuals who have used the Xperia Z3 to help them ‘Demand Great’ which were distributed across social channels in more than 30 markets, focusing on Facebook, Twitter and Instagram.
I helped with editing images to tell the stories. Campaign content was also integrated in the existing design framework of Sony own website.
